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Search Engine Optimisation (SEO) is a digital marketing activity aiming to grow a website’s organic (non-paid for) visibility (awareness) on search engine results pages (SERPs), and particularly on Google’s.
SEO focuses on improving rankings, to then drive additional and increasingly targeted traffic to a site, thereby increasing the quantity and quality of traffic to increase leads, enquiries and/or revenue from e-commerce. Therefore, SEO aims to increase a website’s conversion rate to help achieve business goals.
SEO is much more than just about having links pointing to your site and adding keywords within your content. Not only does your site need to be technically search engine-friendly to facilitate it being crawled, but also – and increasingly so – mobile friendly and user-friendly to be favoured by the latest Google algorithms.
Optimised & informational on-page content is crucial, and having a regularly updated blog crucial to benefiting from Panda algorithm updates. And if not to be penalised by Penguin, backlinks to your site need to be of quality, one amazing link for a quality sauce is better than million from poor sites.
To set out your SEO strategy, we need to know who you want to talk to and where to find them. We can then tailor your keywords and content marketing strategies to convert the best traffic.
We find the key terms that are driving traffic to your site and converting users to identify new opportunities to build upon your current audience and increase the return on your website.
We then carry out a competitors’ analysis and use your target audience alongside new opportunities identified to work towards your business goals; whether that’s traffic, revenue, conversion rate or all three.
Nothing goes unnoticed. We’re on top of your SEO progress and results and always have your back, ensuring you do nothing but benefit from Google changes and keep developing your SEO strategy to grow your results.
This will look at the type of users using these search queries, and the words they use to formulate their search intents.
Are they your type of customer? Will they like what you have to say? Are they likely to convert into the right kind of paying customer that you want them to be? Get this right and you’re going to have a concrete foundation with relevant metrics allowing you to win big with successful organic SEO campaigns.
Why choose us as your SEO Agency?